On Witchcraft as Market Force — Sephora Selling Witch Kits and #InstaWitches
When I launched Sphere + Sundry, some of my vry srs occult friends asked, pearls clutched dearly, how I could bring myself to market on Instagram? Others wondered why I’ve been so transparent with my creation process.
The answer is — “witch kits” being sold at Sephora.
Or in September 2022, the fake-take on talismanic remediation hitting the mainstream:
A lot of “us” are having feelings about this development, but market forces have been trending in this direction for a while now. Since time immemorial, arguably!
Last Neptune was in Pisces oversaw the Spiritualist movement, where every Becky, Jane, and Susan were holding parlor séances. And it’s not so different now.
So… should mega corporations and exploitative charlatans be the primary beneficiaries of the public’s mounting interest in magic, astrology, and esotericism?
Those of us who are offering astrological, magical, divinatory and/or healing books, media, and services — and who are doing the utmost to help their clients and change what parts of the world they are able — are uniquely poised to ride this wave *and* help elevate the standards, authenticity, and efficacy of what is offered to a ready-and-willing public.
The reason I’m transparent about what goes into the creation of actual materia magica is to show a teenage girl who comes home from Sephora with a newfound “witch kit” how magic can be (and is!) so much more than a hunk of rose quartz, artificial fragrance, and a questionably sourced sage bundle.
and remember — everyone starts somewhere!
Many good practitioners will be born from this trend, and others will never pick up a sage bundle again.
The point is, *YOU* deserve their money.
Do good work and market it well. Make this late capitalist hellscape *your* bitch, on *your* terms. Let the #witchesofinstagram light the way!
and by light, I mean LITERALLY pay your utility bill.
Your magic is your own, and the term “witch” doesn’t mean anything. It never has. And we all know that buying a “witch kit” does not a witcheth make. So don’t let it bug you more than it motivates you.
Keep your eye on the prize.
Offer real magic and real wisdom for real money.
The public is salivating for it (…and it just might help save our planet).
AND, I for one would way rather live in a world where interest in magic is rising and the tide of soulless materialism is going out.
So Gods bless the Witches of Instagram, and every dollar they spend.
(+ every article featuring the weak sauce version of what’s really real)
Every Single One